Beats catalog

Beats wholesale: an Apple-owned brand with its own customer

Apple has owned Beats since 2014 and has kept it a distinct brand rather than folding it into the AirPods range. For a wholesale buyer, that distinction is the whole point. Beats has its own design language, its own colour palettes and its own sport and lifestyle positioning, and it reaches customers who are often not shopping for an Apple accessory at all. Treat it as a separate line with separate demand, not a variation on something already on your shelf.

The grid above runs to around 80 SKUs across roughly 40 models: true-wireless earbuds (Powerbeats Pro, Beats Fit Pro, Studio Buds and Studio Buds +), on-ear and over-ear headphones (Solo 3 and Studio 3), Beats cases with MagSafe for the iPhone 16 family, woven USB-C cables, and audio cables. Everything is listed as Brand new and sealed, and each SKU carries a manufacturer part number in the same format Apple uses for its own accessories.

One point of clarity: Voltaxion Limited is an independent, Hong Kong-incorporated wholesaler selling to verified business buyers. We are not an Apple or Beats Authorized Reseller, partner or official distributor.

Why stock Beats alongside AirPods

Resellers who already carry AirPods wholesale sometimes assume Beats would only split the same demand. In practice the two lines pull different buyers. The AirPods customer is usually an iPhone owner choosing the default option for that phone. The Beats customer chooses on fit, colour, sport use and brand image, and may not own an iPhone at all.

That last point is where the commercial case sits. Beats audio works with both iPhone and Android phones, so its market reaches well beyond the Apple-only shop: multi-brand phone shops, telecom stores whose customers are mostly on Android, sports and fashion retailers with no Apple counter, and online sellers whose customers span both platforms. It widens your resale market without moving you into an unfamiliar brand, since the same part-number logic and sealed-stock norms apply.

Set depth on the two lines as complements, not substitutes: AirPods for the customer who wants the iPhone default, Beats for the customer who wants colour, a sport fit or an option that works with an Android phone.

Beats earbuds, headphones and accessories: who buys what

The range splits into four groups, each with a natural buyer. Order by channel rather than by catalogue.

Sport earbuds: Powerbeats Pro and Beats Fit Pro

Powerbeats Pro uses ear hooks and Fit Pro uses flexible wingtips; both are sold on staying put during training. Their natural outlets are gyms, sports retailers, running and cycling shops and fitness-focused online stores, where buyers weigh fit and colour ahead of spec sheets. In that channel a bright sport colourway such as Volt Yellow is a reasonable opening order rather than a gamble.

Everyday earbuds: Studio Buds and Studio Buds +

These are compact, general-purpose buds for phone shops, electronics counters and the gift trade. For a multi-brand store they are the natural Beats answer to the Android customer who wants a recognised name. Studio Buds + appears in the grid as Studio Buds Plus.

Headphones: Solo 3 and Studio 3

Solo 3 is on-ear and Studio 3 is over-ear, suited to lifestyle and fashion retail, students, commuters and gift seasons. Be candid with your own customers: both are long-running models rather than new launches, so they sell on brand, colour and price point, not novelty. Together with Powerbeats Pro they sit at the high-ticket end of the range, which makes each 10-unit carton a real capital decision.

Accessories: cases and cables

Beats cases with MagSafe for the iPhone 16 family, plus woven USB-C to USB-C and USB-C to Lightning cables, are the low-ticket attach end of the range. They let a retailer build a Beats bay rather than a single peg, and they are an easy add-on for anyone who also sells handsets from our wholesale iPhone catalogue. For SKU-level buying detail, see the Beats accessories wholesale page.

Colourway and SKU discipline for Beats resellers

Beats sells on colour, and colour is where wholesale buyers overcommit. Every colourway is its own SKU with its own 10-unit minimum, and on cases every combination of handset size and colour is a separate SKU too. Stocking one earbud model in four colours means forty units before you have sold a pair; one case colour across all four iPhone 16 sizes is another forty. Breadth multiplies faster than buyers expect on a first order.

• Build depth in neutrals. Black, white and ivory are the safe base for audio. Start there and reorder on sell-through.
• Test accent colours one carton at a time. Sunset Purple, Riptide Blue, Volt Yellow or the special-edition case shades earn a second carton once the first has moved.
• Weight by ticket size. Unit costs run from single-digit dollars for a cable to three figures for sport earbuds and headphones. A carton of cables and a carton of headphones are the same ten units and very different commitments.
• Buy cases against your handset base. Each case is made for one iPhone model. Stock the sizes your customers carry, not the full matrix.

Market variant is the final check. The letters just before "/A" in a part number identify the market the box was packaged for, such as LL/A for the US, and that governs packaging language and regulatory marks. Stock location is a separate fact: the same part number can be listed from both US and EU stock. Order the variant for your resale market, reading it from the part number on the quote rather than from the warehouse.

Ordering Beats wholesale: minimums, stock and quotes

Voltaxion sells to verified business buyers only: resellers, retailers, distributors and corporate buyers. Beats follows the same accessory terms as the rest of the catalogue.

• Minimum order: 10 units per SKU, sold in cartons of 10 of the same SKU. SKUs cannot be mixed inside a carton, so two colours mean two cartons.
• Stock location: held in warehouses in the USA and the EU, roughly three in five SKUs in the USA, and sourced to order. Allow extra lead time before dispatch and build that margin into any date you give your own customers.
• Pricing: stock and prices on the site are updated daily, and prices are locked at quote time.
• Condition and policy: condition terms are defined on our grading page; warranty and returns policy is on the warranty page.

Corporate orders are the simple case: a gifting or incentive programme in one colour of one model is a single SKU, and the minimum is rarely the constraint. Wherever you buy, remember that branded audio attracts counterfeiters; our guide to avoiding wholesale scams covers the warning signs. To price an order, request a quote through our contact page with the SKUs and quantities you need.